Morocco distinguished itself by finishing in 6th place in the final of the Bakery World Cup, which was held on 21 and 22 January in Paris, during the "Europain" trade fair. The Moroccan team, led by Kamal Rahal Essoulami, presidency of the Fédération marocaine des arts culinaires and the Fédération de la pâtisserie boulangerie, included El Hassane Id-yahia for the viennoiserie, Driss Darek for the bread and Amine Boulmane for the artistic piece. This qualification follows their victory at the 2023 African Bakery Cup in El Jadida.
First place in this Bakery World Cup went to France (922.38 points). Korea (876.81 points) and Japan (862.04 points) completed the podium.