Clothing brand Zara said on Tuesday that it regretted the "misunderstanding" surrounding an advertising campaign featuring statues wrapped in white cloth, reminiscent of the bodies of dead Palestinians wrapped in white sheets.
#BoycottZara is trending on X, with many users accusing the Spanish brand of "deliberately mocking Palestinians".
The company noted that the collection was designed in July and that the photos were taken in September, well before the start of the conflict between Israel and Hamas on 7 October.
Zara is the first major Western brand to take such a radical step after being criticised for what some saw as insensitive advertising.