The awards ceremony took place at the Studio des Arts in Casablanca to honour the communication agencies that have worked to raise awareness of gender issues and parity among the Moroccan population through advertising spots.
The "Coup de Coeur" prize was awarded to the advertiser Inwi with the agency Shems, the "Prix d'Honneur" went to CIH Bank and the agency Rapp, while the Jury Prize was won by the brand Mia with Jawjab. At this 5th edition of the event, Tilila paid tribute to the Atlas Lionesses, who had a remarkable run at the 2023 Women's World Cup. The trophy was presented to them by world 3000m steeplechase champion Soufiane El Bekkali.
Supported by the 2m television channel, the Tilila Trophies are an initiative designed to contribute to an increasingly inclusive Moroccan society.