The partnership aims to bring #BookTok, a popular literary trend on the platform, into the real world at the fair, which began on 2 March. In Saudi Arabia alone, TikTok said #BookTok videos have been viewed more than 442 million times in the past six months.
As part of the partnership, TikTok has created a homepage dedicated to content from #BookTok creators who will be participating in the Ash-Sharqiya Book Fair, including author talks, book reviews, literary discussions and information about the event itself.
The fair, which ends on 11 March, is the first of its kind to be held in Ash-Sharqiya province.