Léna Mahfouf, aka Léna Situations or the French social media queen, launched a new format on her YouTube channel. The content creator started her own show called "Who will be the best stylist?", in collaboration with German e-commerce company Zalando.
The idea is simple: five contestants - selected among thousands of applicants - compete in various events to become the best stylist. A jury, made up of Léna but also personalities from the fashion industry (e.g. Mademoiselle Agnès, Nylon magazine, ...) chooses the best stylist. Zalando intervenes in the different stages of the competition by providing several piece of clothing which the participants will use. The winner will receive some Zalando clothes and a 10,000 euros to launch his or her styling project.
Broadcast in two 40-minute episodes, this is another success for Léna Mahfouf, who has exceeded one million views on YouTube. In only a few months, the 25-year-old has also launched her own brand, Hôtel Mahfouf, as well as her podcast, which has been at the top of Spotify ranking since its release.