Rami Kadi chooses to go online.

The Lebanese-American designer is famous for his use of cutting-edge technology, his commitment to sustainable fashion and his role as a regional Goodwill Ambassador for sustainable fashion in West Asia for the United Nations Environment Program.

He starts reshaping the relationship between fashion designers and computers, with a new collection entitled "Lucid Algorithms".

The collection arose from the idea of a collaboration between human beings and computers in the field of haute couture. Then, Rami Kadi decided to create haute couture elements in an algorithm, analysing how artificial intelligence understands beauty. The result was visuals combining the creativity and perception of both human beings and machines.

"Lucid Algorythms" will be launched on January 25, 2022, for Paris Fashion Week, with a collection featuring forty dresses co-created with the algorithm.

On 2 February 2022, Rami Kadi will also launch his first NFT collection launched.