Egyptian football icon Mohamed Salah collaborates with Adidas for its new campaign, alongside athletes Mariam Farid (Qatar) and Khadija Hegazy (Egypt), who are known for competing in the hijab.
Adidas wants to support its athletes and change the general public's perception, especially in the West, regarding women's choice of wearing a hijab while competing or simply doing sport.
"I want to inspire a young generation of women like me to get into sport and show the world what we can do." - Mariam Farid.