German fashion brand Hugo Boss has released a star-studded spring/summer 2023 campaign featuring Arab celebrities.
The digital campaign includes Palestinian-American producer DJ Khaled, Dutch Palestinian model Gigi Hadid, Syrian Olympic swimmer Yusra Mardini, Lebanese influencer and entrepreneur Karen Wazen, Emirati host Anas Bukhash, Lebanese-Australian model and humanitarian Jessica Kahawaty and Iraqi athlete Zainab al-Eqabi.
In this new online campaign, each of the stars shared a photo collage with two images - one from their childhood and one from today, symbolising the hard work and energy that went into their development and success. The same motto comes under each photograph: "Bosses aren't born, they're made".
Photo: copyrights Instagram account Hugo Boss.