The Moroccan National Tourist Office (ONMT) unveiled a preview of its new "Forever Marrakech" global campaign at the plenary session of the World Bank and IMF General Assemblies. In addition to promoting the beauty and richness of the ochre city, the ONMT said the campaign aimed to embody Marrakech's resilience in the aftermath of the earthquake, and to reassure potential tourists of Morocco's ability to welcome them to the region. Singer Meryem Aboulouafa took part in the campaign with a song dedicated to her, which concluded with "Tant que le soleil se lèvera, Marrakech brillera" ("As long as the sun rises, Marrakech will shine").