Carole Moawad is a Lebanese entrepreneur based in the United Arab Emirates, known for founding M’OISHÎ, a dessert brand specializing in Japanese mochi. She began her career in healthcare management before venturing into entrepreneurship. Inspired by a trip to Beirut where she discovered mochi, she opened her first M’OISHÎ shop at City Walk, Dubai, in 2017 while continuing to work in the corporate sector.
Since then, M’OISHÎ has expanded rapidly with several cafés across the UAE, Saudi Arabia, and franchises in Kuwait and Egypt. Moawad uses premium ingredients imported from Japan to ensure the authenticity of her products, while adapting them to local tastes. Her development strategy also targets Europe, North Africa, and the United States.
Her project in Saudi Arabia, M’OISHÎ, has been enthusiastically received: “We opened three M’OISHÎ stores in Riyadh, and the mango and coconut ice creams have become our best-sellers” (Arab News).
In addition to her work with M’OISHÎ, Moawad actively promotes female entrepreneurship in the Middle East, encouraging women to pursue their ambitions without being hindered by obstacles or traditional perceptions. Her journey demonstrates the importance of passion and perseverance in entrepreneurial success.