Luxury online retailer Net-a-porter has added Saudi brand Abadia to its platform, making it the first Saudi brand to join the site.
Abadia, which takes its name from the fusion of the Arabic words for timelessness (abadi) and desert (badiah), is a family brand co-founded by Chahd al-Chehail and his aunt Naïma al-Chehail.
The brand aims to strengthen and support Saudi women artisans by incorporating traditional crafts such as sadu, a weaving technique, and naqda, a technique of pulling thin metal threads through fabric. The brand uses stock luxury materials and fabric scraps. Genuine leather is only used when the designers can trace its origin and the way it has been tanned and processed.