Omani artist Mujahid Jamal launched the artistic platform Sard Visuals in 2023, with the idea of harnessing artificial intelligence (AI) to advance the Arab artistic journey. Far from rejecting new technologies, he taps into AI’s potential to reshape the photographic landscape, establishing a collaboration between human creativity and machine intelligence.
What does this mean in practice?
While Jamal continues to capture snapshots and key moments of contemporary Arab life with his camera, he incorporates AI into the creative process by injecting cultural symbols, unusual associations, and surprising alliances into his photographs. This awakens the curiosity and reflection of the audience, tackling stereotypes people may hold about the East.