This advertising campaign aims to encourage Moroccans to come to Marrakech for the Eid Mawlid, which takes place during the October holidays, thus boosting tourism in the region worst affected by the earthquake. Entitled "Ntla9awfMarrakech", or "We meet in Marrakech" in Moroccan dialect, the initiative has been put in place quickly in order to respond immediately to the questions of potential visitors, who fear a precarious situation in the kingdom.
Earthquake: the Moroccan National Tourist Office launches an international campaign
