The young woman pushes the boundaries of Arabic calligraphy with an innovative approach, combining Arabic letters with a modern graffiti methodology. She has designed a decorative typography that mixes Arabic and Latin, with writing going from left to right, and has fun inverting the direction of Arabic typography, creating the first inverted Arabic calligraphy or "calligraffiti".
Already known on the international cultural scene, she has won the Art Bus prize in Dubai and multiplies her collaborations with major brands: Karl Lagerfeld, Carolina Herrera, Sephora, Mont Blanc, etc.
"I have improved and adapted reverse Arabic calligraphy to create a new form. But those who admire my work will also wonder what the calligraphy looked like originally. This will make many people take a closer look at Arabic calligraphy" Mawadah Muhtasib (interviewed in Arab News).
Photo: "Fate", by Mawadah Muhtasib. Website: https://www.mawadahmuhtasib.com/artwork