From 27 February to 5 March, the city hosts the "Wall Idia" event, which pays tribute to calligraphy with ten national and international artists whose works will cover the walls of Oualidia. The organiser of this initiative is Jean-Damien Zaccariotto (Switzerland). The idea is to boost tourism in the region during the winter season, but also to create bridges between Morocco and Switzerland. It is possible to discover the work of Moroccans Abderrajim Hamza and Chamach Raibi, as well as Swiss Simon Berger.